Apple is the new Nintendo (which is the new Apple!)

Somedays it is easy to believe that I have waken up in Bizarro-world.  Apple recently decided that the iPod Touch was going to be a game machine.  Nintendo turned the DS into a music player with the DSi, (using Apple’s codec, of all things!)  In addition, Nintendo announced the DS XL not even a year after the DSi’s release.

What’s next, a new version of Windows that actually works?

Oh…

I have thought of Nintendo as being the “Apple” of the video game industry for some time.  Much like Apple, they march to their own beat and don’t worry about what “the other guys” are doing.  Sometimes it works out great, sometimes they trip over their own innovations, and sometimes they are just too far ahead of the curve for their own good.  At the end of the day, they make lots of money and have lots of die-hard fans.

Apple, of course, has long been known for “thinking different,” as well as for Steve Jobs, overpriced hardware, constantly re-releasing new iterations of said hardware with minor updates, and not being very interested in gaming.  At the end of the day, they also make lots of money and have lots of die-hard fans.

Thus, it came as a surprise to see Apple take a page out of Nintendo’s book, as they touted the iPod Touch as their new portable “game machine.”  Apple was also pretty blatant in promoting their device as being superior to Nintendo and Sony’s portable offerings.  The beauty of Apple’s approach is that Apple itself does not have to make any of the games themselves.

Nintendo, for its part, recently announced the DS XL, a curious move which defies traditional gadget logic.  After all, things are supposed to get smaller over time, not bigger!  In fact, the 4-inch screen of the XL nearly brings it to par with Sony’s PSP.

Speaking of Sony, Lord only knows what they’re thinking…I mean, seriously, $250 for the PSPgo?

For all of the hype, I don’t see games being a big part of Apple’s overall strategy; instead they will be another revenue stream just like apps and music.  The games themselves have been mostly casual affairs, the ‘big budget’ titles have come from EA and their ilk…as if they needed another platform to release Madden onto.

It remains to be seen whether Nintendo will be adding other multimedia functions to take advantage of the DS XL’s bigger screen.  While a video player would be much appreciated by DS users, it won’t contribute to Nintendo’s bottom line, so I doubt we will see that happening anytime soon.

While Nintendo and Apple have taken pages out of each other’s business plans, the fundamental core of what both companies will remain the same, so long as the DS and iPod continue to be money-makers.

I suppose Bizarro-world isn’t such a bad place to be after all.

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