I forget which short story collection I was working on and discussing with a friend, but he posed an interesting question as we were chatting:
Why is your name always at the bottom of your covers? Shouldn’t it be on the top?
While I may not completely produce my own covers anymore (for the better, as you can likely tell) I do place the text atop the artwork. The decision to de-emphasize myself was a conscious one and I did it for a very simple reason:
Nobody knows who I am.
It’s a harsh thing to admit, of course, but that doesn’t make it any less true. If I put “Eduardo Soliz” on the top of a cover, a potential reader might think that the book is about a guy with that name, or they might even think it’s in Spanish. Either way, my name (right now, at least) is not a very big selling point.
Stephen King and James Patterson and those guys, yeah, they can put their names up top because people will recognize then as authors who’s work they enjoy so they’ll be more inclined to pick up a book with their name on top and buy it.
Someday, I’ll be ‘big enough’ to have the nerve to put my name at the top of the page, but until then, I’ll have to play second fiddle to the books themselves.
Then again, maybe that’s how it should be!